Thank you to all who turned out for the AAJA Freelance Writing Workshop! Photos by Brian Lewis

Welcome!

Program Overview

* 9:15 to 10:30 am: Marketing 101 for the Independent Journalist

As an independent journalist, it’s up to you to pitch and market yourself. Get tips on pitching, negotiating and marketing yourself through social media and an online portfolio of your work.

* 10:45 to 12 pm: The Major Leagues of Print

Editors from the New York Times and Working Mother dissect the best stories they’ve published from freelancers. Learn the do’s and don’ts of pitching these major publications.  

* 12:15 to 1:15 pm: Networking Lunch (lunch provided)

Join us for a networking lunch. Here’s your chance to connect with fellow freelancers as we break up into small groups by interests and specialties. Share tips, contacts and ideas. Finish up with dessert and maybe even a lead on a new gig!

* 1:30 to 2:45 pm: Tapping into the Online Market

Media companies are rolling out new online publications and increasingly seeking more online-only stories. Hear from online editors about the stories they’re looking for, how they’re different from traditional print pieces and how to come up with that piece that gets shared all across Facebook and Twitter.

* 3 to 4:15 pm: Your Business Model

Get to the next level of freelance writing. Develop revenue and business goals, hone your niche and adopt other strategies that can help boost your career.


Thank you!

AAJA and the freelance workshop organizers would like to thank our partners. 

We are so grateful to the City University of New York - Graduate School of Journalism and associate dean Judith Watson; Stephen Dougherty, director of admissions and student affairs; and Pamela Drayton, assistant director of facilities/public safety, for hosting this event. It truly would not be possible without your generosity and support.

We also would like to thank the American Society of Journalists and Authors, and especially executive director Alexandra Owens, for generously devoting time to this project, helping publicize the workshop and the on-site printing and volunteer support.

Where would we be without our terrific team of volunteers and moderators? Huge thanks go to Bao Ong, Erin Chan Ding, Cat Sandoval, Jenny Chen, Bea Hundal and Brian Lewis for joining the organizing team ahead of time and on-site volunteer support. 

Finally, we truly appreciate the encouragement and publicity help from AAJA for this workshop, including from national governing board member Tom Huang, president Paul Cheung and programming guru Emma Carew Grovum. A special thanks to Cristina Edwards for cheerfully fielding dozens of our requests while also supporting the overall AAJA annual conference. 

Your AAJA freelance workshop co-chairs,

Katherine Reynolds Lewis and Ellen Lee

Katherine Reynolds Lewis

@katherinelewis

Speaker, “Marketing 101 for the Independent Journalist”

Moderator, “The Major Leagues of Print”

Speaker, “Your Business Model”

Workshop co-organizer

Katherine Lewis is a Harvard-educated journalist with nearly 20 years’ experience writing for magazines, newspapers and online. A regular contributor to About.com and Fortune magazine online, her expertise is money, work and family. Her freelance articles have appeared in Bloomberg Businessweek, Money, The New York Times, Parade, MSN Money, Slate, USA Today’s magazines, Washington Post Magazine and Working Mother. Previously she was a national correspondent for Newhouse News Service.

Ellen Lee

@ellenleeonline

Workshop co-organizer

Ellen Lee is a freelance journalist in the San Francisco Bay Area. A former staff writer for the San Francisco Chronicle, she writes about business, technology and Silicon Valley culture. Her stories have been published in San Francisco magazine, CNBC.com, Time.com, CNN.com and the Washington Post, among others. She also serves on the AAJA national governing board. 

Pradnya (PJ) Joshi

@pjoshiny

Speaker, “The Major Leagues of Print”

Pradnya (PJ) Joshi is news editor for DealBook, a section devoted to the coverage of finance and markets at The New York Times. She joined The Times as a staff editor on the metro copy desk in 2006 after working more than 13 years as a business reporter at various publications including Newsday and the Milwaukee Journal Sentinel. She has covered various business and metro beats including corporate fraud, economic development and telecommunications.

Scott Veale

Speaker, “The Major Leagues of Print”

Scott Veale is an editor in the Sunday Review section of The New York Times. He spent several years as a freelance editor and writer before joining The Times in 1990 as a copy editor. He later worked at the Week in Review section as a graphics editor before becoming an assigning editor for the section. In 2004 he joined the culture department as the books and ideas editor, and a year later became deputy editor of the Arts & Leisure section. He was the editor of the section for six years before moving to the Sunday Review section last spring.

Cat Sandoval

@mcatsandoval

Moderator, “Marketing 101 for the Independent Journalist”

Cat Sandoval is a NYC video journalist and an entrepreneur. She is a one woman-bandit who shoots, edits, produces and reports on online and on TV. Catch her on air at RCN’s Channel 53 EbruTV News. Her works include: New York Post and Brooklyn Independent TV. Her videos have been published on the Huffington Post and Wall Street Journal online. She has received a Telly Award and was part of a documentary film “Wasteland” that was nominated for the Oscars.

Erin Chan Ding
@luvpiggies
Moderator, “Tapping into the Online Market”
 Erin Chan Ding is a freelance journalist with 16 years of experience writing and doing multimedia for newspapers, websites and magazines. Her work has appeared in the Chicago Tribune, The New York Times, the Detroit Free Press, Time Out Chicago magazine, The Huffington Post, AOL City’s Best, Los Angeles Times, Red Tricycle, West Suburban Living magazine and the Miami Herald. She is also a board member of the Chicago chapter of the Asian American Journalists Association and a member of the American Society of Journalists and Authors.
Before transitioning into full-time freelance writing, she was a general assignment features writer at the Detroit Free Press. She graduated from the Medill School of Journalism at Northwestern University and lives in the Chicago area with her husband, Charley, son, Chandler, and daughter, Callie.

Erin Chan Ding

@luvpiggies

Moderator, “Tapping into the Online Market”

 Erin Chan Ding is a freelance journalist with 16 years of experience writing and doing multimedia for newspapers, websites and magazines. Her work has appeared in the Chicago Tribune, The New York Times, the Detroit Free Press, Time Out Chicago magazine, The Huffington Post, AOL City’s Best, Los Angeles Times, Red Tricycle, West Suburban Living magazine and the Miami Herald. She is also a board member of the Chicago chapter of the Asian American Journalists Association and a member of the American Society of Journalists and Authors.

Before transitioning into full-time freelance writing, she was a general assignment features writer at the Detroit Free Press. She graduated from the Medill School of Journalism at Northwestern University and lives in the Chicago area with her husband, Charley, son, Chandler, and daughter, Callie.

Bea Hundal

@beahundal

Moderator, “Your Business Model”

Bea Hundal will moderate the panel, “Your Business Model.” Hundal is an accomplished anchor, reporter and producer who has worked at BBC World TV, BBC World Service Radio, Associated Press Television News, Al Jazeera English and for ABC’s Good Morning America. London-born with a New York state of mind, Bea specializes in breaking news on an international scale. She serves as vice president of digital for the New York chapter of AAJA.

 

Jennifer Owens

@working_mother

Speaker, “The Major Leagues of Print”

Jennifer Owens is the editorial director of Working Mother magazine and director of the Working Mother Research Institute. 

As editorial director, Jennifer leads the editorial mission of Working Mother Media’s three brands — Working Mother, the National Association for Female Executives and Diversity Best Practices — through their print, online, social and digital channels, reaching more than 2 million readers nationwide.

At the Working Mother Research Institute, Jennifer oversees the Working Mother 100 Best Companies, Best Companies for Multicultural Women, and Best Companies for Hourly Workers, as well as the National Association of Female Executives Top 50 Companies and NAFE/Flex-Time Lawyers Best Law Firms for Women. She also manages the Diversity Best Practices Assessment and Benchmarking Tool.

Owens is an award-winning journalist who has covered education and business trends for more than a decade and a working mom to daughter, Gwendolyn, and son, Owen.

Mary HK Choi (tentative)

@choitotheworld

Speaker, “Your Business Model”

Mary HK Choi is a freelance writer living in Brooklyn. She is a contributing editor at Wired and an editor at large for MTV Style. She has contributed to GQ, The Awl, Aeon, Allure, Cosmo, Complex, The Fader, New York Magazine, The New York Times and The New York Times Magazine. Basically anyone who will take her. She’s currently working on a collection of essays to be released as a Kindle single because she’s too scared to write a whole book.